The rise of Internet of Things (IoT) devices has transformed the way we live, work, and interact with technology. From smart refrigerators to connected security cameras, IoT devices have become integral to our daily lives. However, this connectivity comes with a significant trade-off: increased exposure to cybersecurity risks, such as invasion of privacy or theft of personally identifiable information (PII).

To address these challenges, the White House recently introduced the U.S. Cyber Trust Mark, a voluntary labeling program aimed at providing consumers with an accessible and recognizable method to identify secure connected devices. This initiative holds promise but also raises questions about its implementation, effectiveness, and potential limitations.

The Cyber Trust Mark initiative was first announced in mid-2023 as part of a larger strategy to address the growing cybersecurity concerns associated with IoT devices. Its development has been in the works for several years and represents a significant public-private partnership.

This collaboration between government agencies, including the Federal Communications Commission (FCC), and private industry leaders highlights the importance of shared responsibility in cybersecurity. Public entities provided regulatory oversight and funding, while private organizations contributed technical expertise and market insights.

The groundwork for this program included consultations, pilot studies, and feedback sessions to ensure it addressed the most pressing cybersecurity challenges. By creating a standardized framework that manufacturers can adopt to meet comprehensive security criteria, the program aims to instill confidence amongst consumers and businesses alike, fostering a safer digital environment.

This blog explores the opportunities and challenges of the U.S. Cyber Trust Mark, examines lessons from other labeling initiatives, and provides recommendations for its success. By analyzing its potential impact, we can better understand how this program could shape the future of IoT security and consumer behavior.

The Idea Behind the U.S. Cyber Trust Mark

At its core, the U.S. Cyber Trust Mark aims to establish a clear, recognizable standard for cybersecurity in IoT devices. Modeled after successful programs like Energy Star, which promotes energy-efficient appliances, the Cyber Trust Mark seeks to:

  • Empower Consumers: By offering a straightforward indicator of a device’s cybersecurity posture, such as a QR code that provides detailed information about the product’s security support period, update policies, password requirements, and secure configuration steps, consumers can make informed purchasing decisions.
  • Encourage Industry Accountability: Manufacturers are incentivized to prioritize cybersecurity in product design to meet certification standards.
  • Reduce Cyber Risks: By raising the baseline for security in IoT devices, the program aims to mitigate vulnerabilities that could be exploited by attackers.

The creation of this program signifies the increasing interconnectedness of devices in modern life. As homes and workplaces adopt smart technologies at a rapid pace, the risks associated with them have grown. 

As an example, the 2021 Verkada security breach exposed live footage from over 150,000 security cameras, including those in hospitals, schools, and businesses, highlighting how poorly secured IoT devices can serve as entry points for cybercriminals. The Cyber Trust Mark addresses these issues by establishing standards that require strong encryption, secure default settings, regular software updates, and third-party audits to enhance device security and protect against similar breaches.

These standards align with the growing need for improved cybersecurity practices as IoT adoption accelerates. According to a recent report by Statista, the number of IoT devices is expected to surpass 32 billion by 2030, underscoring the urgency of addressing security gaps in this ecosystem.

In addition, the Cyber Trust Mark exemplifies a public-private partnership approach, combining government oversight with private sector innovation to tackle cybersecurity challenges collaboratively. This partnership ensures that the program leverages diverse expertise and resources for maximum impact.

Positive Aspects of the U.S. Cyber Trust Mark

1. Enhanced Consumer Awareness

The Cyber Trust Mark simplifies complex cybersecurity information into an easily recognizable label. Similar to how nutritional labels guide food choices, this program empowers consumers to prioritize security when purchasing connected devices. By presenting security information in a user-friendly format, the Cyber Trust Mark makes cybersecurity considerations accessible to the average consumer. This transparency not only informs consumers but also builds trust amongst them regarding the security and reliability of the devices they purchase.

In addition to individual purchasing decisions, this increased awareness has the potential to shift market demand. As more consumers prioritize secure devices, manufacturers will feel greater pressure to adopt the Cyber Trust Mark, further elevating the overall cybersecurity standard across industries.

2. Incentivizing Better Security Practices

The program creates a competitive advantage for manufacturers who achieve certification, pushing others to improve their security standards. By establishing a benchmark, it encourages innovation in designing secure devices, leading to a safer digital environment. Manufacturers who prioritize certification may also gain a reputational boost, attracting security-conscious consumers and business clients alike.

For smaller manufacturers, achieving certification could provide a unique selling point in a competitive market. By adhering to Cyber Trust Mark standards, these companies can differentiate themselves from competitors offering less secure products.

3. Mitigating Cyber Threats

IoT devices are often targeted by attackers due to weak security measures. The Cyber Trust Mark’s emphasis on comprehensive standards can reduce the number of vulnerable devices in use, protecting both consumers and broader networks from potential breaches. This proactive approach to cybersecurity reduces the risk of attackers exploiting a single device’s vulnerability to infiltrate a network, potentially leading to widespread data theft, privacy breaches for consumers, or denial or services attacks.

As an example, the 2025 Mirai botnet variant exploits poorly secured IoT devices, targeting industrial routers and smart home devices to launch distributed denial-of-service (DDoS) attacks. This modern iteration of the infamous 2016 attack highlights the ongoing risks of unsecured devices. Had these devices adhered to standardized security criteria, such as those proposed by the Cyber Trust Mark, the scale of the attack could be significantly mitigated.

4. Building Consumer Trust

A consistent, government-backed certification can reassure consumers that their devices meet stringent security criteria. This trust can foster increased adoption of IoT technologies, benefiting both consumers and manufacturers. For organizations managing large IoT deployments, the Cyber Trust Mark offers a reliable indicator when selecting devices for critical operations.

5. Retailer Support

Major retailers, such as Best Buy and Amazon, have pledged to promote products bearing the Cyber Trust Mark. This partnership amplifies the program’s visibility and encourages widespread adoption. Retailers may also provide additional incentives, such as promotional discounts, for certified products, further boosting consumer interest.

Challenges and Limitations

While the U.S. Cyber Trust Mark has significant potential, it is not without challenges. Understanding these limitations is crucial for assessing its effectiveness.

1. Voluntary Nature of the Program

The certification is not mandatory, meaning manufacturers can choose whether to participate. This could create an uneven playing field where uncertified devices remain on the market, potentially undermining the program’s credibility. Consumers may also struggle to differentiate between certified and uncertified products if the Cyber Trust Mark does not achieve widespread recognition.

2. Implementation Costs

Achieving certification may require manufacturers to invest in design improvements, testing, and compliance measures. These costs could be passed on to consumers, making certified devices more expensive and potentially limiting accessibility. For smaller companies, these costs could pose significant financial challenges, potentially excluding them from the market.

3. Consumer Confusion

Inconsistent labeling across different global regions could pose challenges for international brands, potentially requiring manufacturers to differentiate their products for the U.S. market versus other regions. This added complexity may confuse consumers who purchase devices from various markets. Additionally, a lack of widespread consumer education in the U.S. could limit understanding or use of the Cyber Trust Mark. 

4. Limited Scope

The program’s initial focus is on consumer devices, leaving out critical sectors like medical devices, industrial IoT, and other high-stakes environments. These gaps could leave significant vulnerabilities unaddressed. Expanding the program to encompass these areas will be essential to creating a comprehensive security framework.

5. Risk of Complacency

A label might create a false sense of security, leading consumers to overlook other important cybersecurity practices. Certified devices are not immune to threats, and over-reliance on the label could result in relaxed personal security measures. Educational initiatives must emphasize that the Cyber Trust Mark is just one aspect of a holistic approach to cybersecurity.

Lessons from Other Industries

The U.S. Cyber Trust Mark is not the first attempt to use labeling as a means of guiding consumer behavior. Similar initiatives in other sectors offer valuable insights into the potential success and pitfalls of this program.

1. Energy Star Program

The Energy Star label has been instrumental in promoting energy-efficient appliances by providing clear criteria, government backing, and widespread recognition. Its success underscores the importance of rigorous enforcement to maintain credibility and prevent misleading claims. As an example, during Florida's 2023-2024 Energy Star Appliances Sales Tax Holiday, households were incentivized to purchase energy-efficient appliances, demonstrating how such programs can drive widespread adoption of technologies that reduce power consumption and environmental impact.

2. Ecolabels

Programs like the EU Ecolabel identify products with reduced environmental impact. While effective in raising awareness, the proliferation of ecolabels with varying standards has led to consumer confusion and skepticism. This should be viewed as a cautionary tale for the Cyber Trust Mark.

3. Fair Trade Certification

Fair Trade labels support ethical practices in agriculture and manufacturing. While they empower consumers to make socially responsible choices, criticisms include higher costs and inconsistent application across regions. The Fair Trade certification process can be expensive, often deterring smaller producers from seeking certification. Additionally, market saturation can dilute the perceived value of the certification, affecting consumer trust.

4. UL Certification

Underwriters Laboratories (UL) certifications validate product safety across industries by implementing rigorous testing processes that assess products against established safety standards, such as electrical safety and fire resistance. These comprehensive evaluations have become a benchmark by consistently ensuring that certified products meet high-quality and safety expectations, earning trust from manufacturers, regulators, and consumers worldwide.

As the administrator of the U.S. Cyber Trust Mark program, UL brings this same expertise to cybersecurity, ensuring IoT devices meet robust security criteria. By providing third-party verification and leveraging decades of compliance experience, UL enhances the program’s credibility and sets a global benchmark for IoT security. This partnership exemplifies how rigorous standards and independent evaluation can drive trust and accountability in an increasingly connected world, offering a solid foundation for the Cyber Trust Mark's success.

Moving Forward: Recommendations for Success

To maximize its impact, the U.S. Cyber Trust Mark must address its current limitations and build upon the successes of similar initiatives. Here are key recommendations to ensure its effectiveness and widespread adoption:

1. Launch Comprehensive Consumer Education Campaigns

Public awareness will play a pivotal role in the success of the Cyber Trust Mark. The program’s value lies not only in setting standards but also in ensuring that consumers understand its significance. To bridge this gap:

  • Collaborate with Educational Platforms: Partner with organizations like Cybrary to create accessible, engaging training materials that explain the importance of secure IoT devices. These resources can target both professionals in the field and everyday consumers, equipping them with the knowledge to identify and prioritize certified devices.
  • Leverage Social Media and Influencers: Platforms such as Instagram and YouTube can host targeted awareness campaigns. Influencers and cybersecurity advocates can create relatable content explaining why IoT security matters and how the Cyber Trust Mark helps safeguard privacy and data.
  • Incorporate In-Store and Online Education: Retailers like Best Buy and Amazon, who have pledged support for the Cyber Trust Mark, can provide additional resources, such as in-store informational kiosks or online guides, to educate consumers about certified products.

2. Provide Incentives for Manufacturers

Participation in the Cyber Trust Mark program requires investment from manufacturers, including design improvements, compliance measures, and testing. To encourage adoption:

  • Financial Support: Offer tax incentives, grants, or subsidies to offset certification costs. These incentives could help smaller manufacturers achieve certification without pricing themselves out of the market.
  • Marketing Advantages: Promote certified products through partnerships with major retailers, offering competitive placement in stores or highlighting certified devices in promotional campaigns.

3. Foster International Cooperation

With IoT devices crossing borders and serving global markets, differing security standards across regions could lead to consumer confusion. To align U.S. standards with global frameworks:

  • Establish Reciprocal Certifications: Work with international organizations, such as the European Union Agency for Cybersecurity (ENISA) to recognize equivalent certifications across regions.
  • Conduct Global Forums: Host events bringing together manufacturers, regulators, and cybersecurity professionals to share insights and align on best practices for IoT security standards.
  • Test with Pilot Programs: Roll out joint programs with other countries to evaluate the interoperability and effectiveness of aligned certification standards.

4. Expand the Scope of Certification

The Cyber Trust Mark currently focuses on consumer IoT devices, but other sectors, such as healthcare and industrial IoT, also face significant security challenges. Future iterations of the program should include:

  • Medical IoT Devices: Secure connected medical equipment to protect sensitive patient data and prevent potentially life-threatening attacks.
  • Industrial IoT (IIoT): Address vulnerabilities in critical infrastructure systems, such as smart grids or industrial control systems, which could have severe consequences if compromised.

5. Conduct Regular Updates and Audits

Cybersecurity threats evolve rapidly, requiring continuous improvement to maintain the program’s credibility and effectiveness. The Cyber Trust Mark should:

  • Update certification standards annually to reflect emerging threats and vulnerabilities.
  • Implement periodic audits of certified devices to ensure ongoing compliance and to revoke certifications if necessary.

6. Strengthen Public-Private Partnerships

The success of the Cyber Trust Mark depends on collaboration between government entities and private sector leaders. To build these partnerships:

  • Involve manufacturers, retailers, and cybersecurity experts in shaping and refining standards.
  • Create advisory boards that include diverse stakeholders to address industry concerns and adapt the program to emerging challenges.

7. Bolster Retailer Partnerships

Retailers have a critical role in promoting the Cyber Trust Mark. By strengthening these partnerships, the program can gain greater visibility and consumer trust:

  • Offer prominent placement for certified products, both in stores and online.
  • Provide discounts or promotional campaigns for certified devices, incentivizing consumers to choose secure options.

By implementing these recommendations, the U.S. Cyber Trust Mark can become a cornerstone of IoT security, fostering trust and accountability across the industry while empowering consumers to make informed choices.

Building a Resilient IoT Ecosystem

The U.S. Cyber Trust Mark represents a pivotal step forward in addressing the cybersecurity challenges posed by the rapid growth of IoT devices. By establishing a government-backed certification, this initiative offers consumers a clear and accessible way to identify secure devices while encouraging manufacturers to prioritize comprehensive cybersecurity practices. It holds the potential to elevate industry standards, mitigate vulnerabilities, and foster trust in an increasingly interconnected world.

However, achieving these goals requires a holistic approach. The success of the Cyber Trust Mark hinges on addressing key challenges such as consumer education, international collaboration, and program expansion to sectors beyond consumer IoT. Lessons from other labeling initiatives demonstrate that public awareness, rigorous enforcement, and consistent updates are vital to building and maintaining credibility. These elements must work together to create a comprehensive framework that adapts to emerging threats and drives widespread adoption.

Educational platforms such as Cybrary play an essential role in supporting these efforts. By offering training in areas like IoT security, cybersecurity regulation, and compliance, Cybrary equips professionals and organizations with the knowledge and tools needed to navigate the evolving cybersecurity landscape. Through hands-on labs, in-depth courses, and actionable insights, Cybrary enables learners to identify vulnerabilities, implement safeguards, and advocate for stronger security standards within their industries.

The Cyber Trust Mark initiative is a call to action for all stakeholders: government, manufacturers, retailers, and consumers to take responsibility for securing the digital future. Working together, this effort is a monumental step in paving the way for a safer, more resilient IoT ecosystem built on trust, accountability, and innovation.

Further Reading

What Products Are Covered by the Cyber Trust Mark?

The U.S. Cyber Trust Mark focuses on consumer Internet of Things (IoT) devices that are widely used in homes and vulnerable to cybersecurity threats. Key products include:

  • Home Security Cameras
  • Baby Monitors
  • Fitness Trackers
  • Smart Refrigerators
  • Voice-Activated Assistants
  • Internet-Connected Appliances (e.g., thermostats, lighting systems)

Excluded Products

  • Medical devices (regulated by the FDA) 
  • Motor vehicles (regulated by NHTSA) 
  • Wired devices
  • Products used for manufacturing and industrial controls 

By targeting high-use devices, the Cyber Trust Mark aims to reduce risks for consumers while encouraging manufacturers to adopt stronger security standards. Major retailers like Best Buy and Amazon are supporting the initiative, promoting certified products to boost adoption.

The Open Worldwide Application Security Project (OWASP) is a community-led organization and has been around for over 20 years and is largely known for its Top 10 web application security risks (check out our course on it). As the use of generative AI and large language models (LLMs) has exploded recently, so too has the risk to privacy and security by these technologies. OWASP, leading the charge for security, has come out with its Top 10 for LLMs and Generative AI Apps this year. In this blog post we’ll explore the Top 10 risks and explore examples of each as well as how to prevent these risks.

LLM01: Prompt Injection

Those familiar with the OWASP Top 10 for web applications have seen the injection category before at the top of the list for many years. This is no exception with LLMs and ranks as number one. Prompt Injection can be a critical vulnerability in LLMs where an attacker manipulates the model through crafted inputs, leading it to execute unintended actions. This can result in unauthorized access, data exfiltration, or social engineering. There are two types: Direct Prompt Injection, which involves "jailbreaking" the system by altering or revealing underlying system prompts, giving an attacker access to backend systems or sensitive data, and Indirect Prompt Injection, where external inputs (like files or web content) are used to manipulate the LLM's behavior.

As an example, an attacker might upload a resume containing an indirect prompt injection, instructing an LLM-based hiring tool to favorably evaluate the resume. When an internal user runs the document through the LLM for summarization, the embedded prompt makes the LLM respond positively about the candidate’s suitability, regardless of the actual content.

How to prevent prompt injection:

  1. Limit LLM Access: Apply the principle of least privilege by restricting the LLM's access to sensitive backend systems and enforcing API token controls for extended functionalities like plugins.
  2. Human Approval for Critical Actions: For high-risk operations, require human validation before executing, ensuring that the LLM's suggestions are not followed blindly.
  3. Separate External and User Content: Use frameworks like ChatML for OpenAI API calls to clearly differentiate between user prompts and untrusted external content, reducing the chance of unintentional action from mixed inputs.
  4. Monitor and Flag Untrusted Outputs: Regularly review LLM outputs and mark suspicious content, helping users to recognize potentially unreliable information.

LLM02: Insecure Output Handling

Insecure Output Handling occurs when the outputs generated by a LLM are not properly validated or sanitized before being used by other components in a system. Since LLMs can generate various types of content based on input prompts, failing to handle these outputs securely can introduce risks like cross-site scripting (XSS), server-side request forgery (SSRF), or even remote code execution (RCE). Unlike Overreliance (LLM09), which focuses on the accuracy of LLM outputs, Insecure Output Handling specifically addresses vulnerabilities in how these outputs are processed downstream.

As an example, there could be a web application that uses an LLM to summarize user-provided content and renders it back in a webpage. An attacker submits a prompt containing malicious JavaScript code. If the LLM’s output is displayed on the webpage without proper sanitization, the JavaScript will execute in the user’s browser, leading to XSS. Alternatively, if the LLM’s output is sent to a backend database or shell command, it could allow SQL injection or remote code execution if not properly validated.

How to prevent Insecure Output Handling:

  1. Zero-Trust Approach: Treat the LLM as an untrusted source, applying strict allow list validation and sanitization to all outputs it generates, especially before passing them to downstream systems or functions.
  2. Output Encoding: Encode LLM outputs before displaying them to end users, particularly when dealing with web content where XSS risks are prevalent.
  3. Adhere to Security Standards: Follow the OWASP Application Security Verification Standard (ASVS) guidelines, which provide strategies for input validation and sanitization to protect against code injection risks.

LLM03: Training Data Poisoning

Training Data Poisoning refers to the manipulation of the data used to train LLMs, introducing biases, backdoors, or vulnerabilities. This tampered data can degrade the model's effectiveness, introduce harmful biases, or create security flaws that malicious actors can exploit. Poisoned data could lead to inaccurate or inappropriate outputs, compromising user trust, harming brand reputation, and increasing security risks like downstream exploitation.

As an example, there could be a scenario where an LLM is trained on a dataset that has been tampered with by a malicious actor. The poisoned dataset includes subtly manipulated content, such as biased news articles or fabricated facts. When the model is deployed, it may output biased information or incorrect details based on the poisoned data. This not only degrades the model’s performance but can also mislead users, potentially harming the model’s credibility and the organization’s reputation.

How to prevent Training Data Poisoning:

  1. Data Validation and Vetting: Verify the sources of training data, especially when sourcing from third-party datasets. Conduct thorough checks on data integrity, and where possible, use trusted data sources.
  2. Machine Learning Bill of Materials (ML-BOM): Maintain an ML-BOM to track the provenance of training data and ensure that each source is legitimate and suitable for the model’s purpose.
  3. Sandboxing and Network Controls: Restrict access to external data sources and use network controls to prevent unintended data scraping during training. This helps ensure that only vetted data is used for training.
  4. Adversarial Robustness Techniques: Implement strategies like federated learning and statistical outlier detection to reduce the impact of poisoned data. Periodic testing and monitoring can identify unusual model behaviors that may indicate a poisoning attempt.
  5. Human Review and Auditing: Regularly audit model outputs and use a human-in-the-loop approach to validate outputs, especially for sensitive applications. This added layer of scrutiny can catch potential issues early.

LLM04: Model Denial of Service

Model Denial of Service (DoS) is a vulnerability in which an attacker deliberately consumes an excessive amount of computational resources by interacting with a LLM. This can result in degraded service quality, increased costs, or even system crashes. One emerging concern is manipulating the context window of the LLM, which refers to the maximum amount of text the model can process at once. This makes it possible to overwhelm the LLM by exceeding or exploiting this limit, leading to resource exhaustion.

As an example, an attacker may continuously flood the LLM with sequential inputs that each reach the upper limit of the model’s context window. This high-volume, resource-intensive traffic overloads the system, resulting in slower response times and even denial of service. As another example, if an LLM-based chatbot is inundated with a flood of recursive or exceptionally long prompts, it can strain computational resources, causing system crashes or significant delays for other users.

How to prevent Model Denial of Service:

  1. Rate Limiting: Implement rate limits to restrict the number of requests from a single user or IP address within a specific timeframe. This reduces the chance of overwhelming the system with excessive traffic.
  2. Resource Allocation Caps: Set caps on resource usage per request to ensure that complex or high-resource requests do not consume excessive CPU or memory. This helps prevent resource exhaustion.
  3. Input Size Restrictions: Limit input size according to the LLM's context window capacity to prevent excessive context expansion. For example, inputs exceeding a predefined character limit can be truncated or rejected.
  4. Monitoring and Alerts: Continuously monitor resource utilization and establish alerts for unusual spikes, which may indicate a DoS attempt. This allows for proactive threat detection and response.
  5. Developer Awareness and Training: Educate developers about DoS vulnerabilities in LLMs and establish guidelines for secure model deployment. Understanding these risks enables teams to implement preventative measures more effectively.

LLM05: Supply Chain Vulnerabilities

Supply Chain attacks are incredibly common and this is no different with LLMs, which, in this case refers to risks associated with the third-party components, training data, pre-trained models, and deployment platforms used within LLMs. These vulnerabilities can arise from outdated libraries, tampered models, and even compromised data sources, impacting the security and reliability of the entire application. Unlike traditional software supply chain risks, LLM supply chain vulnerabilities extend to the models and datasets themselves, which may be manipulated to include biases, backdoors, or malware that compromises system integrity.

As an example, an organization uses a third-party pre-trained model to conduct economic analysis. If this model is poisoned with incorrect or biased data, it could generate inaccurate results that mislead decision-making. Additionally, if the organization uses an outdated plugin or compromised library, an attacker could exploit this vulnerability to gain unauthorized access or tamper with sensitive information. Such vulnerabilities can result in significant security breaches, financial loss, or reputational damage.

How to prevent Supply Chain Vulnerabilities:

  1. Vet Third-Party Components: Carefully review the terms, privacy policies, and security measures of all third-party model providers, data sources, and plugins. Use only trusted suppliers and ensure they have robust security protocols in place.
  2. Maintain a Software Bill of Materials (SBOM): An SBOM provides a complete inventory of all components, allowing for quick detection of vulnerabilities and unauthorized changes. Ensure that all components are up-to-date and apply patches as needed.
  3. Use Model and Code Signing: For models and external code, employ digital signatures to verify their integrity and authenticity before use. This helps ensure that no tampering has occurred.
  4. Anomaly Detection and Robustness Testing: Conduct adversarial robustness tests and anomaly detection on models and data to catch signs of tampering or data poisoning. Integrating these checks into your MLOps pipeline can enhance overall security.
  5. Implement Monitoring and Patching Policies: Regularly monitor component usage, scan for vulnerabilities, and patch outdated components. For sensitive applications, continuously audit your suppliers’ security posture and update components as new threats emerge.

LLM06: Sensitive Information Disclosure

Sensitive Information Disclosure in LLMs occurs when the model inadvertently reveals private, proprietary, or confidential information through its output. This can happen due to the model being trained on sensitive data or because it memorizes and later reproduces private information. Such disclosures can result in significant security breaches, including unauthorized access to personal data, intellectual property leaks, and violations of privacy laws.

As an example, there could be an LLM-based chatbot trained on a dataset containing personal information such as users’ full names, addresses, or proprietary business data. If the model memorizes this data, it could accidentally reveal this sensitive information to other users. For instance, a user might ask the chatbot for a recommendation, and the model could inadvertently respond with personal information it learned during training, violating privacy rules.

How to prevent Sensitive Information Disclosure:

  1. Data Sanitization: Before training, scrub datasets of personal or sensitive information. Use techniques like anonymization and redaction to ensure no sensitive data remains in the training data.
  2. Input and Output Filtering: Implement robust input validation and sanitization to prevent sensitive data from entering the model’s training data or being echoed back in outputs.
  3. Limit Training Data Exposure: Apply the principle of least privilege by restricting sensitive data from being part of the training dataset. Fine-tune the model with only the data necessary for its task, and ensure high-privilege data is not accessible to lower-privilege users.
  4. User Awareness: Make users aware of how their data is processed by providing clear Terms of Use and offering opt-out options for having their data used in model training.
  5. Access Controls: Apply strict access control to external data sources used by the LLM, ensuring that sensitive information is handled securely throughout the system

LLM07: Insecure Plugin Design

Insecure Plugin Design vulnerabilities arise when LLM plugins, which extend the model’s capabilities, are not adequately secured. These plugins often allow free-text inputs and may lack proper input validation and access controls. When enabled, plugins can execute various tasks based on the LLM’s outputs without further checks, which can expose the system to risks like data exfiltration, remote code execution, and privilege escalation. This vulnerability is particularly dangerous because plugins can operate with elevated permissions while assuming that user inputs are trustworthy.

As an example, there could be a weather plugin that allows users to input a base URL and query. An attacker could craft a malicious input that directs the LLM to a domain they control, allowing them to inject harmful content into the system. Similarly, a plugin that accepts SQL “WHERE” clauses without validation could enable an attacker to execute SQL injection attacks, gaining unauthorized access to data in a database.

How to prevent Insecure Plugin Design:

  1. Enforce Parameterized Input: Plugins should restrict inputs to specific parameters and avoid free-form text wherever possible. This can prevent injection attacks and other exploits.
  2. Input Validation and Sanitization: Plugins should include robust validation on all inputs. Using Static Application Security Testing (SAST) and Dynamic Application Security Testing (DAST) can help identify vulnerabilities during development.
  3. Access Control: Follow the principle of least privilege, limiting each plugin's permissions to only what is necessary. Implement OAuth2 or API keys to control access and ensure only authorized users or components can trigger sensitive actions.
  4. Manual Authorization for Sensitive Actions: For actions that could impact user security, such as transferring files or accessing private repositories, require explicit user confirmation.
  5. Adhere to OWASP API Security Guidelines: Since plugins often function as REST APIs, apply best practices from the OWASP API Security Top 10. This includes securing endpoints and applying rate limiting to mitigate potential abuse.

LLM08: Excessive Agency

Excessive Agency in LLM-based applications arises when models are granted too much autonomy or functionality, allowing them to perform actions beyond their intended scope. This vulnerability occurs when an LLM agent has access to functions that are unnecessary for its purpose or operates with excessive permissions, such as being able to modify or delete records instead of only reading them. Unlike Insecure Output Handling, which deals with the lack of validation on the model’s outputs, Excessive Agency pertains to the risks involved when an LLM takes actions without proper authorization, potentially leading to confidentiality, integrity, and availability issues.

As an example, there could be an LLM-based assistant that is given access to a user's email account to summarize incoming messages. If the plugin that is used to read emails also has permissions to send messages, a malicious prompt injection could trick the LLM into sending unauthorized emails (or spam) from the user's account.

How to prevent Excessive Agency:

  1. Restrict Plugin Functionality: Ensure plugins and tools only provide necessary functions. For example, if a plugin is used to read emails, it should not include capabilities to delete or send emails.
  2. Limit Permissions: Follow the principle of least privilege by restricting plugins’ access to external systems. For instance, a plugin for database access should be read-only if writing or modifying data is not required.
  3. Avoid Open-Ended Functions: Avoid functions like “run shell command” or “fetch URL” that provide broad system access. Instead, use plugins that perform specific, controlled tasks.
  4. User Authorization and Scope Tracking: Require plugins to execute actions within the context of a specific user's permissions. For example, using OAuth with limited scopes helps ensure actions align with the user’s access level.
  5. Human-in-the-Loop Control: Require user confirmation for high-impact actions. For instance, a plugin that posts to social media should require the user to review and approve the content before it is published.
  6. Authorization in Downstream Systems: Implement authorization checks in downstream systems that validate each request against security policies. This prevents the LLM from making unauthorized changes directly.

LLM09: Overreliance

Overreliance occurs when users or systems trust the outputs of a LLM without proper oversight or verification. While LLMs can generate creative and informative content, they are prone to “hallucinations” (producing false or misleading information) or providing authoritative-sounding but incorrect outputs. Overreliance on these models can result in security risks, misinformation, miscommunication, and even legal issues, especially if LLM-generated content is used without validation. This vulnerability becomes especially dangerous in cases where LLMs suggest insecure coding practices or flawed recommendations.

As an example, there could be a development team using an LLM to expedite the coding process. The LLM suggests an insecure code library, and the team, trusting the LLM, incorporates it into their software without review. This introduces a serious vulnerability. As another example, a news organization might use an LLM to generate articles, but if they don’t validate the information, it could lead to the spread of disinformation.

How to prevent Overreliance:

  1. Regular Monitoring and Review: Implement processes to review LLM outputs regularly. Use techniques like self-consistency checks or voting mechanisms to compare multiple model responses and filter out inconsistencies.
  2. Cross-Verification: Compare the LLM’s output with reliable, trusted sources to ensure the information’s accuracy. This step is crucial, especially in fields where factual accuracy is imperative.
  3. Fine-Tuning and Prompt Engineering: Fine-tune models for specific tasks or domains to reduce hallucinations. Techniques like parameter-efficient tuning (PET) and chain-of-thought prompting can help improve the quality of LLM outputs.
  4. Automated Validation: Use automated validation tools to cross-check generated outputs against known facts or data, adding an extra layer of security.
  5. Risk Communication: Clearly communicate the limitations of LLMs to users, highlighting the potential for errors. Transparent disclaimers can help manage user expectations and encourage cautious use of LLM outputs.
  6. Secure Coding Practices: For development environments, establish guidelines to prevent the integration of potentially insecure code. Avoid relying solely on LLM-generated code without thorough review.

LLM10: Model Theft

Model Theft refers to the unauthorized access, extraction, or replication of proprietary LLMs by malicious actors. These models, containing valuable intellectual property, are at risk of exfiltration, which can lead to significant economic and reputational loss, erosion of competitive advantage, and unauthorized access to sensitive information encoded within the model. Attackers may steal models directly from company infrastructure or replicate them by querying APIs to build shadow models that mimic the original. As LLMs become more prevalent, safeguarding their confidentiality and integrity is crucial.

As an example, an attacker could exploit a misconfiguration in a company’s network security settings, gaining access to their LLM model repository. Once inside, the attacker could exfiltrate the proprietary model and use it to build a competing service. Alternatively, an insider may leak model artifacts, allowing adversaries to launch gray box adversarial attacks or fine-tune their own models with stolen data.

How to prevent Model Theft:

  1. Access Controls and Authentication: Use Role-Based Access Control (RBAC) and enforce strong authentication mechanisms to limit unauthorized access to LLM repositories and training environments. Adhere to the principle of least privilege for all user accounts.
  2. Supplier and Dependency Management: Monitor and verify the security of suppliers and dependencies to reduce the risk of supply chain attacks, ensuring that third-party components are secure.
  3. Centralized Model Inventory: Maintain a central ML Model Registry with access controls, logging, and authentication for all production models. This can aid in governance, compliance, and prompt detection of unauthorized activities.
  4. Network Restrictions: Limit LLM access to internal services, APIs, and network resources. This reduces the attack surface for side-channel attacks or unauthorized model access.
  5. Continuous Monitoring and Logging: Regularly monitor access logs for unusual activity and promptly address any unauthorized access. Automated governance workflows can also help streamline access and deployment controls.
  6. Adversarial Robustness: Implement adversarial robustness training to help detect extraction queries and defend against side-channel attacks. Rate-limit API calls to further protect against data exfiltration.
  7. Watermarking Techniques: Embed unique watermarks within the model to track unauthorized copies or detect theft during the model’s lifecycle.

Wrapping it all up

As LLMs continue to grow in capability and integration across industries, their security risks must be managed with the same vigilance as any other critical system. From Prompt Injection to Model Theft, the vulnerabilities outlined in the OWASP Top 10 for LLMs highlight the unique challenges posed by these models, particularly when they are granted excessive agency or have access to sensitive data. Addressing these risks requires a multifaceted approach involving strict access controls, robust validation processes, continuous monitoring, and proactive governance.

For technical leadership, this means ensuring that development and operational teams implement best practices across the LLM lifecycle starting from securing training data to ensuring safe interaction between LLMs and external systems through plugins and APIs. Prioritizing security frameworks such as the OWASP ASVS, adopting MLOps best practices, and maintaining vigilance over supply chains and insider threats are key steps to safeguarding LLM deployments. Ultimately, strong leadership that emphasizes security-first practices will protect both intellectual property and organizational integrity, while fostering trust in the use of AI technologies.

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